From envisioning, branding, and marketing collateral to builder proposals, sales strategies, and operations, we can help. We can support agents with turnkey sales and marketing services for large masterplan projects or a la carte items needed to fill key gaps. Take a look at a few of our current projects and case studies to see how New Homes is helping agents across the country.
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Outer Banks, North Carolina
Began with a local KW agent who discovered an available parcel of land across from the beach. She reached out to her local Ambassador for help creating a proposal for an area builder – 38 lock-and-leave townhomes from the $500s. The New Homes team created a critical path, strategy for pre-sales, preliminary marketing materials, a teaser website and campaigns with a total budget cost of just $20,000.
Results: $22 million in revenue (less than $1,000 spent to move each unit) and a database of 14,000+ prospects to carry over to the next development. The project is sold out and construction on the remaining townhomes will be complete this April – just in time for rental season.
Pearlbrook a Castlerock Community
Texas City (between Galveston & Houston)
This popular new home community was down to its final 12 single-family homes for sale. The builder needed to move its sales team to a new project and reached out to Legacy International. With Ambassador help, New Homes quickly found a local Keller Williams team to run the ‘closeout’.
Results: The Tidwell Team worked onsite, utilized existing marketing materials, and ran campaigns promoting the remaining homes from the mid $200s. The project will be officially sold out at the end of this month.
Coming in 2024: 8-Year Development Project in Missoula, Montana
700+ Residences, 106 acres slated for development Single-family residences, stacked condos, townhomes & garden homes Price ranges from high $300s to $700,000+ Working in tandem with the developer’s research team, Legacy helped conduct a full review of horizontal and vertical plans. Analysis included a competitive landscape review, target demographics, branding and positioning concepts potential absorption, velocity, and price thresholds.
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